Privacy Policy

This privacy notice for Newborn Care, LLC (doing business as NewbornCare, LLC, NewbornCare.com) (“NewbornCare,” “NBC,” “we,” “us,” or “our”), describes how and why we might collect, store, use, and/or share (“process”) your information when you use our services (“Services”), such as when you:

• Visit our website at https://newborncare.com, or any website of ours that links to this privacy notice
• Engage with us in other related ways, including any sales, marketing, or events

Questions or concerns? Reading this privacy notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at support@newborncare.com.

Summary of Key Points

This summary provides key points from our privacy notice.

What personal information do we process?

When you visit, use, or navigate our Services, we may process personal information depending on how you interact with NewbornCare.com and the Services, the choices you make, and the products and features you use.

Do we process any sensitive personal information?

We do not process sensitive personal information.

Do we receive any information from third parties?

We do not receive any information from third parties.

How do we process your information?

We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent. We process your information only when we have a valid legal reason to do so.

In what situations and with which parties do we share personal information?

We may share information in specific situations and with specific third parties.

How do we keep your information safe?

We have organizational and technical processes and procedures in place to protect your personal information. However, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information.

What are your rights?

Depending on where you are located geographically, the applicable privacy law may mean you have certain rights regarding your personal information.

How do you exercise your rights?

The easiest way to exercise your rights is by submitting a data subject request to: support@newborncare.com. We will consider and act upon any request in accordance with applicable data protection laws.

What information do we collect?

Personal information you disclose to us

In Short: We collect personal information that you provide to us.

We collect personal information that you voluntarily provide to us when you register on the Services, express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.

Personal Information Provided by You. The personal information that we collect depends on the context of your interactions with us and the Services, the choices you make, and the products and features you use. The personal information we collect may include the following:

• names
• email addresses
• usernames
• passwords
• billing addresses
• contact preferences
• contact or authentication data

Sensitive Information. We do not process sensitive information.

Payment Data. We may collect data necessary to process your payment if you make purchases, such as your payment instrument number, and the security code associated with your payment instrument. All payment data is stored by Stripe. You may find their respective privacy notices published on their websites.

All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.

Information automatically collected

In Short: Some information — such as your Internet Protocol (IP) address and/or browser and device characteristics — is collected automatically when you visit our Services.

We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services, and other technical information. This information is primarily needed to maintain the security and operation of our Services, and for our internal analytics and reporting purposes.

Like many businesses, we also collect information through cookies and similar technologies.

The information we collect includes:

• Log and Usage Data. Service-related, diagnostic, usage, and performance information our servers automatically collect when you access or use our Services and which we record in log files. Depending on how you interact with us, this may include IP address, device info, browser type, timestamps, pages viewed, searches, features used, and system activity.
• Device Data. Information about your computer, phone, tablet, or other device such as IP address, device ID, location, browser, hardware model, carrier, OS, and configuration.
• Location Data. Information about your device’s location, which can be precise or imprecise. You can opt out by refusing access or disabling location settings, though certain features may not work properly.

How do we process your information?

In Short:

We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent.

We process your personal information for a variety of reasons, depending on how you interact with our Services, including:

• To facilitate account creation and authentication and otherwise manage user accounts.
• To deliver and facilitate delivery of services to the user.
• To respond to user inquiries or offer support to users.
• To send administrative information such as product or policy updates.
• To fulfill and manage your orders, payments, returns, and exchanges.
• To save or protect an individual’s vital interest, such as to prevent harm.

What legal basis do you rely on to process your information?

In Short:

We only process your personal information when we believe it is necessary and we have a valid legal reason to do so under applicable law — such as with your consent, to comply with laws, to fulfill contractual obligations, to protect your rights, or to pursue legitimate business interests.

If you are located in the EU or UK

NewbornCare.com provides services exclusively to US residents. The General Data Protection Regulation (GDPR) and UK GDPR require us to explain the valid legal bases we rely on to process your information. These include:

• Consent: You have given permission for specific use of your personal information. You may withdraw consent at any time.
• Performance of a Contract: Processing necessary to fulfill obligations to you or pre-contract requests.
• Legal Obligations: Processing required to comply with laws, court orders, or regulatory requests.
• Vital Interests: Processing necessary to protect your vital interests or those of another person.

If you are located in Canada

NewbornCare.com provides services exclusively to US residents. We may process your information with express or implied consent, or under certain legal exceptions, including when collection is clearly in an individual’s interest, for fraud prevention, compliance with subpoenas, or in other cases defined by Canadian law.

When and with whom do we share your personal information?

In Short:

We may share information in specific situations described below and/or with specific third parties.

• Business Transfers: We may share or transfer your information during mergers, sales, financing, or acquisitions.

What is our stance on third-party websites?

In Short:

We are not responsible for the safety of information shared with third parties that we may link to or who advertise on our Services.

The Services may link to third-party websites, applications, or advertisements not affiliated with us. We make no guarantees regarding such parties and are not responsible for any resulting loss or damage. Review third-party policies and contact them directly with questions.

Do we use cookies and other tracking technologies?

In Short:

We may use cookies and similar tracking technologies (such as web beacons and pixels) to collect and store information.

How long do we keep your information?

In Short:

We keep your information as long as necessary to fulfill the purposes outlined in this notice, unless otherwise required by law.

When there is no ongoing business need to process your data, we delete or anonymize it, or securely store it until deletion is possible.

Service users are provided tools within their account access to completely delete ALL information submitted and stored though our website at any time.

How do we keep your information safe?

In Short:

We implement reasonable technical and organizational security measures. However, no system is completely secure, and transmission of personal information is at your own risk.

Do we collect information from minors?

In Short:

We do not knowingly collect or market to children under 18 years of age.

By using the Services, you confirm that you are at least 18 years old or the parent/guardian of a minor who consents to their use of the Services. If we learn that data from minors has been collected, we delete it promptly. Contact us at support@newborncare.com if you believe we have such data.

What are your privacy rights?

In Short:

In regions such as the EEA, UK, and Canada, you have rights regarding access to and control over your personal information.

These may include the right to:

• Request access and obtain a copy of your data
• Request rectification or deletion
• Restrict or object to processing
• Request data portability

Requests can be made by emailing support@newborncare.com.

If you believe we are unlawfully processing your personal information, you may contact your local data protection authority. EU contact list: EU Supervisory Authorities. Switzerland: Federal Data Protection Commissioner.

Withdrawing your consent

You may withdraw consent at any time by contacting us. This will not affect lawful processing prior to withdrawal.

Opting out of marketing

You can unsubscribe from marketing communications by using the unsubscribe link in our emails or contacting support@newborncare.com. We may still send essential service messages.

Account Information

You may review, update, or delete your account information by:

• Logging into your account settings
• Contacting us at support@newborncare.com

Upon termination, your data will be removed from active databases but may remain in secure archives for legal or fraud-prevention reasons.

Cookies and similar technologies

You can adjust your browser settings to reject cookies. Doing so may affect certain site features. Visit http://www.aboutads.info/choices/ to opt out of interest-based advertising.

Questions or comments

For privacy-related questions, email support@newborncare.com.

Controls for Do-Not-Track Features

We currently do not respond to DNT browser signals, as no uniform standard has been established. If such a standard emerges, we will comply and update this notice accordingly.

Do California residents have specific privacy rights?

In Short:

Yes, California residents have specific rights regarding their personal information under the CCPA.

California Civil Code Section 1798.83 (“Shine The Light” law) allows California residents to request, once per year, details about categories of personal data disclosed for marketing and the third parties involved. To request this, contact hello@estateandcompany.com.

If you are under 18 and a California resident with an account, you may request deletion of publicly posted content by contacting us with your account email and statement of residence.

CCPA Privacy Notice

The California Code of Regulations defines a “resident” as:

• Every individual who is in the State of California for other than a temporary or transitory purpose, and
• Every individual who is domiciled in the State of California who is outside the State for a temporary or transitory purpose.

All other individuals are defined as “non-residents.”

If this definition of “resident” applies to you, we must adhere to certain rights and obligations regarding your personal information.

What categories of personal information do we collect?

We have collected the following categories of personal information in the past twelve (12) months:

We may also collect other personal information when you interact with us in person, online, or by phone or mail, such as through customer support, surveys, or contests.

How do we use and share your personal information?

More information about our data collection and sharing practices can be found in this Privacy Notice.

You may contact us by email at support@newborncare.com.

If you are using an authorized agent to exercise your right to opt out, we may deny the request if proof of authorization is not provided.

Will your information be shared with anyone else?

We may disclose your personal information with service providers under written contracts requiring strict privacy protections. Estate & Company has not disclosed, sold, or shared personal information to third parties for business or commercial purposes in the preceding twelve (12) months and will not sell or share it in the future.

Your rights with respect to your personal data

• Right to delete: You can ask us to delete your personal information, subject to legal exceptions.
• Right to know: You have the right to know what information we collect, use, and share.
• Right to non-discrimination: We will not discriminate against you for exercising privacy rights.
• Right to limit use of sensitive information: We do not process sensitive information.

Verification process

We may need to verify your identity before responding to a request by matching the information you provide with data we already hold. We will use any additional information only to verify your identity and will delete it after verification.

Other privacy rights

• You may object to or restrict processing of your personal information.
• You may request correction of inaccurate data.
• You may designate an authorized agent to act on your behalf.
• You may opt out from future sale or sharing of personal information.

To exercise these rights, contact us at support@newborncare.com.

Do Virginia residents have specific privacy rights?

In Short:

Yes. Under the Virginia Consumer Data Protection Act (CDPA), Virginia residents have specific rights regarding access to and use of their personal data.

“Consumer” means a natural person who is a resident of Virginia acting in an individual or household context. “Personal data” means information linked or reasonably linkable to an identified person and excludes de-identified or publicly available data.

Rights include:

• Right to know if we process your data
• Right to access your data
• Right to correct inaccuracies
• Right to request deletion
• Right to obtain a copy of data you shared
• Right to opt out of targeted advertising or sale of data

NewbornCare.com has not sold any personal data and will not sell personal data in the future.

Exercise your rights under the Virginia CDPA

You may contact us by email at support@newborncare.com. If an authorized agent submits a request, we may require verification of both parties’ identities.

Verification process and response timeline

We may request additional information to verify your identity. We will respond within forty-five (45) days of receipt, with a possible one-time extension of another forty-five (45) days when reasonably necessary.

Right to appeal

If we decline your request, you may appeal by emailing support@newborncare.com. We will respond in writing within sixty (60) days. If your appeal is denied, you may contact the Virginia Attorney General to file a complaint.

Do we make updates to this notice?

In Short:

Yes, we will update this notice as necessary to remain compliant with relevant laws.

We may update this privacy notice from time to time. The updated version will be indicated by an updated “Revised” date and will become effective as soon as it is accessible. If we make material changes, we may notify you by prominently posting a notice or sending an email. We encourage you to review this notice periodically to stay informed about how we protect your information.

How can you contact us about this notice?

If you have questions or comments about this notice, you may contact us by email or by post:

• Email: support@newborncare.com

How can you review, update, or delete the data we collect from you?

Depending on the laws of your country, you may have the right to request access to, correction of, or deletion of the personal data we collect from you. To request access, updates, or deletion, please contact us at support@newborncare.com.

Alternatively, you may submit a formal Data Subject Access Request (DSAR) to the same email address above. We will review and respond in accordance with applicable data protection laws.